make a donation
buy tickets
The Latest

News & Press Releases

7 Proven Steps to Successfully Launch ANYTHING: Learn From Our Battle of the Bands Experience!

February 16, 2024

Fresh off the triumph of our recent "Battle of the Bands" event, we're excited to share the key steps that contributed to our success. Whether you're launching an event, idea, project, product, or anything else, these seven steps will guide you through the process:

1. Set the Launch Date:

Start by setting a clear launch date. Ideally, plan at least 90 days in advance to allow ample time for preparation and promotion. This serves as the anchor for your entire launch strategy.

2. Create Your Sales/Landing Page:

Establish a dedicated space where potential attendees can find essential information. Building a sales or landing page early on, preferably 90 days before the launch, provides a centralized hub for details about your offering.

3. Create Buzz: Build Anticipation:

Generate excitement by creating anticipation through teasers, trailers, and targeted ads. Start building the buzz around your launch 90 days prior to the event, ensuring that your audience is eagerly waiting for the big day.

4. Build Your Following: Encourage Participation:

Utilize blogging, social media, and email campaigns to engage your audience. Building a community around your launch is crucial. Begin this process 90 days before the launch to foster a sense of participation and anticipation.

5. Cross Promote:

Forge partnerships, conduct interviews, involve vendors and influencers, and explore joint ventures. Develop shareable graphics to create a visually engaging promotion strategy. Begin cross-promotional activities approximately 60 days before the launch.

6. Testimonials/Reviews:

Build social proof by collecting testimonials and reviews. Engage with influencers who can vouch for your event or product. Commence this process 30 days before the launch to ensure you have compelling endorsements to share.

7. Launch!

Execute your launch plan with precision. Showcase your event or product to the world, emphasizing key aspects such as who attended, what they experienced, and what others missed out on. Additionally, amplify your success to create a desire for more.

Bonus: Amplify!

After the launch, take the time to reflect and share the success story. Amplify your achievements through various channels, showcasing the impact of your event or product. This not only celebrates your accomplishment but also sets the stage for future endeavors.

By following these seven steps, you'll not only launch successfully but also create a lasting impact. Our experience with the "Battle of the Bands" event underscores the importance of a well-planned and executed launch strategy. Now, armed with these insights, it's your turn to make your mark and launch anything with confidence!

Browse Our Articles
Subscribe to RSS-Feed